Google Ad Specialist jobs in Lahore

Please Note: This is an Onsite - Night Shift (7pm to 4am) position at Barkat Market, Lahore.

Job Overview:

We are looking for a results-driven Google Ads/META Ads Specialist to manage, optimize, and scale paid digital marketing campaigns for our international clients.

The ideal candidate will be responsible for developing and executing performance marketing strategies across Google Ads, Meta Ads, and Google Local Services Ads, with a strong focus on lead generation, customer acquisition, conversion rates, cost efficiency, and overall campaign profitability.

This role goes beyond simply launching and monitoring advertisements. The candidate will be expected to analyze campaign and business data, identify growth opportunities, test new strategies, optimize the customer acquisition funnel, and take ownership of measurable client results.

Key Responsibilities:

Performance Marketing Strategy

● Develop and execute performance marketing strategies based on client objectives, target audiences, budgets, and business goals.

● Plan and manage campaigns across Google Ads, Meta Ads, and Google Local Services Ads.

● Develop customer acquisition strategies focused on generating qualified leads and conversions.

● Identify opportunities to improve campaign efficiency, scalability, and profitability.

● Allocate and optimize advertising budgets based on campaign performance.

● Develop testing strategies for audiences, creatives, messaging, offers, landing pages, and campaign structures.

● Continuously evaluate campaign performance and implement data-driven improvements.

Google Ads

● Create, manage, and optimize Google Search, Display, Performance Max, YouTube, and remarketing campaigns where appropriate.

● Conduct keyword research, competitor analysis, search-term analysis, and negative-keyword management.

● Develop effective bidding, targeting, campaign structure, and budget strategies.

● Write and optimize ad copy based on search intent and campaign objectives.

● Monitor CTR, CPC, CPA, conversion rate, ROAS, impression share, and other relevant KPIs.

● Identify opportunities to increase qualified leads while reducing acquisition costs.

Meta Ads

● Create, manage, and optimize campaigns across Facebook and Instagram.

● Develop audience strategies including prospecting, retargeting, lookalike audiences, and audience segmentation.

● Test different creatives, messaging, offers, placements, and campaign structures.

● Monitor CPM, CTR, CPC, CPA, conversion rate, ROAS, and other relevant metrics.

● Identify underperforming campaigns and implement corrective strategies.

Local Services Ads (LSA)

● Set up, manage, and optimize Google Local Services Ads campaigns for eligible service-based clients (e.g. home services, legal, healthcare, automotive).

● Manage the Google Guarantee/Google Screened verification process, including business licensing, insurance, and background-check requirements needed for LSA eligibility.

● Monitor incoming LSA leads (calls and messages) and ensure timely response to protect lead quality and the account's responsiveness rating.

● Manage LSA weekly budget caps and bid strategy to maximize qualified lead volume within target cost per lead.

● Review incoming leads and file disputes for invalid, spam, or out-of-area leads through Google's LSA dispute process.

● Track LSA performance (lead volume, cost per lead, response time, review ratings) and report alongside Google Ads and Meta Ads performance.

● Coordinate LSA activity with Google Ads and Meta Ads strategy so channels complement rather than cannibalize one another.

Conversion & Funnel Optimization

● Analyze the complete customer acquisition journey from ad impression → click → landing page → lead →customer.

● Identify conversion bottlenecks and recommend improvements.

● Collaborate with developers, designers, and content teams to improve landing pages and conversion rates.

● Evaluate lead quality and work with relevant teams to determine whether campaigns are generating commercially valuable leads.

● Use campaign and conversion data to identify opportunities for CRO and funnel optimization.

● Ensure advertising strategies are aligned with the client's actual business objectives rather than vanity metrics.

Analytics & Tracking

● Set up, monitor, and troubleshoot conversion tracking and attribution.

● Work with Google Analytics 4, Google Tag Manager, Google Ads, Meta Ads Manager, Meta Pixel, Conversions API, and the Google Local Services Ads dashboard.

● Track and reconcile call and message leads from LSA alongside Google Ads and Meta Ads conversion data.

● Analyze campaign, website, and conversion data to identify trends and opportunities.

● Maintain accurate campaign tracking and reporting.

● Develop actionable insights from performance data.

● Ensure marketing decisions are supported by reliable data.

Client Management & Reporting

● Manage paid marketing campaigns for multiple US-based clients.

● Understand each client's business model, target audience, sales process, budget, and growth objectives.

● Monitor campaign performance and proactively identify issues or opportunities.

● Prepare weekly and monthly performance reports.

● Present campaign results, insights, challenges, and recommendations to internal teams and/or clients.

● Clearly communicate campaign performance and explain the reasoning behind optimization decisions.

● Maintain accurate records of campaign changes, testing, budgets, and results.

Testing & Optimization

● Establish and maintain structured A/B testing processes.

● Test: Audiences, Ad creatives, Ad copy, Offers, Landing pages, Campaign structures, Bidding strategies, CTAs.

● Document test results and apply successful findings to future campaigns.

● Stay updated on changes to Google Ads, Meta Ads, Local Services Ads, attribution, privacy regulations, and digital advertising trends.

● Research emerging advertising opportunities and recommend new strategies where appropriate.

Requirements:

● 3+ years of hands-on performance marketing experience.

● Strong practical experience with Google Ads and Meta Ads.

● Experience with, or strong working knowledge of, Google Local Services Ads.

● Experience managing campaigns for US-based clients or businesses.

● Strong understanding of lead generation and customer acquisition.

● Experience managing multiple campaigns/accounts and advertising budgets.

● Strong understanding of campaign analytics and performance metrics.

● Experience with Google Analytics 4 and Google Tag Manager.

● Understanding of conversion tracking and attribution.

● Strong analytical and problem-solving skills.

● Ability to interpret data and convert insights into actionable strategies.

● Strong Excel/Google Sheets skills.

● Excellent written and verbal English communication skills.

● Ability to work US business hours.

● Strong organizational skills and ability to manage multiple client accounts.

● Ability to work independently and take ownership of campaign performance.

What We Are Looking For:

We are looking for someone who thinks like a performance marketer, not just an ad manager.

The ideal candidate understands that clicks, impressions, and traffic are only part of the equation. The ultimate goal is to generate qualified customers and measurable business growth at a sustainable acquisition cost — whether that growth comes from Google Ads, Meta Ads, or Local Services Ads

Pay: Up to Rs200,000.00 per month

Experience:

• Digital Marketing: 3 years (Required)

Location:

• Lahore (Required)

Work Location: In person