Google Ad Specialist jobs in Lahore

We at VirtualRep looking for a results-driven Google Ads Specialist with expertise in ecommerce conversion tracking. The ideal candidate will be responsible for managing, optimizing, and scaling paid campaigns while ensuring accurate tracking of user behavior, purchases, and ROI across ecommerce platforms.

Key Responsibilities

Plan, launch, and manage Google Ads campaigns (Search, Display, Shopping, Performance Max, YouTube)

Set up and optimize ecommerce conversion tracking (purchases, add-to-cart, checkout, etc.)

Implement and manage tracking via:

• Google Tag Manager (GTM)
• Google Analytics 4 (GA4)
• Google Ads conversion tracking
• Monitor campaign performance and continuously optimize for:
• ROAS (Return on Ad Spend)
• CPA (Cost per Acquisition)
• Conversion Rate
• Conduct keyword research, competitor analysis, and audience targeting
• Optimize product feeds for Google Shopping & Performance Max campaigns
• Perform A/B testing on ads, landing pages, and bidding strategies
• Identify tracking issues and resolve discrepancies between platforms
• Generate detailed performance reports with actionable insights

Required Skills & Qualifications:

• 2+ years of hands-on experience in Google Ads management
• Proven experience with ecommerce
• Strong knowledge of:

o Google Tag Manager (GTM)

o GA4 (event tracking & debugging)

o Google Ads conversion tracking setup

• Experience in:

o Dynamic remarketing

o Product feed optimization (Merchant Center)

• Ability to troubleshoot tracking issues independently
• Strong analytical and problem-solving skills

Location: Gulberg, Lahore
On-Site
6pm to 3am
Monday to Friday

Pay: Rs100,000.00 - Rs120,000.00 per month

Work Location: In person