We are looking for an expert-level Google Ads professional with at least 5 years of proven, hands-on experience managing Google Ads campaigns for the UK market.

This role is strictly for an experienced PPC professional who can independently take ownership of Google Ads accounts, develop strategies, analyze complex campaign data, troubleshoot performance issues, and consistently improve campaign results.

This is not an entry-level or mid-level position. We are looking for someone with deep practical experience and a strong understanding of the complete Google Ads ecosystem.

Key Responsibilities

Take complete ownership of Google Ads strategy, management, optimization, and performance.
Develop PPC strategies based on business objectives, target audiences, competition, and conversion goals.
Manage and optimize Google Search, Performance Max, Display, Shopping, Video/YouTube, Remarketing, and Demand Gen campaigns where applicable.
Conduct advanced keyword research and build effective campaign and ad-group structures.
Perform detailed search-term analysis and maintain comprehensive negative keyword strategies.
Optimize bidding strategies, budgets, targeting, audiences, placements, devices, locations, schedules, and other campaign settings.
Analyze campaign performance and identify opportunities for improvement and growth.
Improve CTR, CPC, Quality Score, conversion rate, CPA/CPL, ROAS, impression share, and overall campaign profitability.
Identify and eliminate wasted ad spend.
Develop and execute campaign scaling strategies while maintaining performance.
Perform continuous A/B testing of ad copy, landing pages, audiences, bidding strategies, campaign structures, and other variables.
Analyze Auction Insights, search terms, impression share, conversion data, attribution data, and competitor activity.
Diagnose tracking, attribution, campaign structure, bidding, targeting, and conversion issues.
Manage remarketing and audience strategies across the Google ecosystem.
Review landing pages and provide recommendations to improve conversion rates.
Work with SEO, content, web development, and marketing teams to improve overall acquisition performance.
Prepare clear and meaningful campaign reports with actionable insights rather than simply reporting numbers.
Keep up to date with Google Ads features, automation, AI-powered campaign optimization, policies, and industry developments.

Technical & Tracking Skills

The ideal candidate should have strong practical knowledge of:

Google Ads
Google Ads Editor
Google Analytics 4 (GA4)
Google Tag Manager (GTM)
Google Search Console
Google Merchant Center
Google Business Profile
Google Keyword Planner
Conversion tracking
Enhanced Conversions
Cross-domain tracking
UTM tracking
Attribution and conversion analysis
Call tracking
Lead tracking
E-commerce tracking
Landing-page conversion optimization
Data analysis and reporting

Required Google Ads Expertise

The candidate should have strong hands-on experience with:

Search Campaigns
Performance Max
Display Campaigns
Shopping Campaigns
YouTube/Video Campaigns
Remarketing
Demand Gen
Dynamic/automated campaign strategies
Audience targeting
Customer Match
Location targeting
Device and demographic targeting
Manual and automated bidding strategies
Smart Bidding
Conversion-based bidding
Budget optimization
Campaign scaling
Search-term optimization
Negative keyword management
Ad extensions/assets
Responsive Search Ads
Quality Score optimization
Impression Share analysis
Auction Insights
Competitor analysis
Ad copy testing
Landing-page performance analysis

UK Market Experience

UK market experience is essential.

The candidate should understand:

UK search behaviour and consumer intent
UK keyword variations and terminology
Location-based targeting across the UK
UK competition and PPC market dynamics
Lead-generation strategies for UK businesses
UK business/service industries
UK advertising compliance and Google Ads policies
Differences between UK and other international PPC markets

Experience working directly with UK clients, agencies, or businesses is strongly preferred.

Additional Paid Advertising Experience

Experience with Meta Ads (Facebook & Instagram) and TikTok Ads will be an advantage.

Candidates who understand multi-channel paid advertising and can coordinate Google Ads with Meta and TikTok campaigns will be preferred.

Relevant experience includes:

Meta Ads Manager
Meta Pixel
Conversion API
Meta lead-generation campaigns
Retargeting
Custom and Lookalike Audiences
TikTok Ads Manager
TikTok Pixel
TikTok Events/Conversion Tracking
Cross-platform campaign analysis

What We Are Looking For

We are looking for someone who can think strategically, work independently, and take responsibility for campaign performance.

You should be able to look at an account and answer:

Why are conversions increasing or decreasing?
Where is the budget being wasted?
Which campaigns, keywords, audiences, and search terms are actually driving results?
Why has CPC or CPA increased?
Where are opportunities to scale?
What should be changed and why?
How can lead quality and conversion rates be improved?
How should budget be distributed across campaigns?
What data should be used to make the next optimization decision?

We need someone who can solve these problems independently, rather than someone who requires step-by-step instructions.

Minimum Requirements

5+ years of professional hands-on Google Ads experience.
Strong and proven experience managing UK Google Ads campaigns.
Extensive practical experience across different Google Ads campaign types.
Strong understanding of PPC strategy, optimization, bidding, targeting, and conversion tracking.
Advanced analytical and problem-solving skills.
Strong knowledge of GA4 and Google Tag Manager.
Experience troubleshooting conversion tracking and attribution issues.
Ability to independently manage and optimize campaigns.
Strong understanding of Google Ads policies and account compliance.
Proven ability to analyze data and translate it into actionable strategies.
Excellent communication and reporting skills.
Google Ads certification is preferred.

Important – Who Should Apply?

Please do not apply if you are:

A beginner in Google Ads.
Primarily trained through short-term courses without substantial practical experience.
Someone with limited account-management experience.
Looking for your first professional PPC role.
Primarily focused on boosting posts rather than performance marketing.
Unable to independently analyze and optimize Google Ads accounts.
Without practical UK market experience.

We are specifically looking for an experienced Google Ads Expert, not a trainee or junior PPC specialist.

Pay: Rs130,000.00 - Rs160,000.00 per month

Work Location: Remote

Let Employers Find YouUpload Your Resume