Google Ads jobs

About the Role

We are looking for an experienced Google Ads Expert with 5+ years of proven, hands-on experience managing Google Ads campaigns specifically for UK automotive businesses.

The successful candidate will take full ownership of Google Ads strategy, campaign management, optimization, conversion tracking, budget management, lead generation, and performance growth.

This is a specialist role for someone who can work independently, analyze account performance, identify problems, and make data-driven decisions without requiring step-by-step instructions.

Key Responsibilities

• Develop and manage Google Ads strategies for UK automotive businesses.
• Manage and optimize Google Search and Performance Max campaigns.
• Conduct keyword research and detailed search-term analysis.
• Build and maintain effective campaign and ad-group structures.
• Develop and maintain comprehensive negative keyword strategies.
• Optimize bidding, budgets, locations, devices, audiences and schedules.
• Optimize campaigns for high-quality leads and phone calls.
• Identify wasted ad spend and improve budget efficiency.
• Scale successful campaigns while maintaining lead quality and target CPL/CPA.
• Analyze Auction Insights, impression share, search terms and competitor activity.
• Conduct A/B testing of ad copy, landing pages, bidding strategies and campaign structures.
• Monitor and troubleshoot conversion tracking and attribution issues.
• Review landing-page performance and recommend conversion improvements.
• Use performance data to identify opportunities for growth.
• Prepare clear reports with actionable recommendations.

UK Automotive Experience – Mandatory

Candidates must have direct, hands-on Google Ads experience managing campaigns for UK automotive businesses.

Relevant experience includes:

• Tyre businesses and tyre fitting
• Garages and vehicle repair centres
• MOT centres
• Vehicle servicing and maintenance
• Mobile tyre fitting
• Emergency roadside assistance
• Breakdown recovery services
• Vehicle diagnostics
• Car dealerships
• Automotive body shops
• Other UK automotive-related services

Experience should include understanding of local search, high-intent automotive keywords, lead generation and call-driven campaigns.

Technical Requirements

Strong practical knowledge of:

• Google Ads
• Google Ads Editor
• Google Search
• Performance Max
• Google Analytics 4 (GA4)
• Google Tag Manager (GTM)
• Google Search Console
• Google Business Profile
• Conversion tracking
• Enhanced Conversions
• Call tracking and call conversion tracking
• Lead tracking
• UTM tracking
• Attribution
• Landing-page conversion optimization

Required Experience

• 5+ years of professional Google Ads experience.
• Proven hands-on experience with UK automotive Google Ads campaigns.
• Strong experience in automotive lead generation and call campaigns.
• Experience managing and optimizing Google Ads budgets.
• Strong knowledge of Search and Performance Max.
• Advanced keyword, search-term and negative-keyword management.
• Strong understanding of GA4, GTM and conversion tracking.
• Ability to independently troubleshoot account and tracking issues.
• Strong analytical and problem-solving skills.
• Ability to make strategic decisions based on campaign data.
• Google Ads certification is preferred.

What We Are Looking For

We need a hands-on Google Ads specialist, not someone whose experience is primarily theoretical or based on certifications.

You should be able to independently determine:

• Why calls or leads have increased or decreased.
• Why CPL/CPA has increased.
• Where the budget is being wasted.
• Which keywords and search terms generate quality leads.
• Which campaigns should receive additional budget.
• Why lead quality is changing.
• How to improve call volume and lead quality.
• How to scale campaigns without unnecessarily increasing acquisition costs.

Important – Please Read Before Applying

UK automotive Google Ads experience is mandatory.

We are specifically looking for candidates who have personally managed Google Ads campaigns for UK automotive businesses.

General Google Ads experience or UK PPC experience in non-automotive industries will not be considered sufficient.

Please do not apply if:

• You have no direct UK automotive Google Ads experience.
• Your experience is primarily in non-automotive industries.
• You are a beginner or junior PPC specialist.
• Your experience is mainly based on courses or certifications.
• You have limited hands-on account management experience.
• You cannot independently analyze and optimize Google Ads campaigns.

Interview & Experience Verification

Shortlisted candidates should be prepared to discuss specific UK automotive Google Ads campaigns they have personally managed, including:

• Type of automotive business
• Campaign objectives
• Campaign structure
• Target locations
• Approximate monthly ad spend
• Lead/call volume
• CPL/CPA
• Major challenges
• Optimization strategy
• Results achieved

Candidates may be asked to explain their decisions using real campaign scenarios and performance data.

Additional Experience

Experience with Meta Ads (Facebook/Instagram) and TikTok Ads is an advantage, particularly for automotive lead-generation campaigns.

Job Details

Job Type: Full-Time
Location: Remote
Salary: Rs. 130,000–180,000 per month
Experience: 5+ years
Market: UK
Industry: Automotive

Only candidates with relevant UK automotive Google Ads experience will be shortlisted.

Pay: Rs130,000.00 - Rs180,000.00 per week

Application Question(s):

• How many years of hands-on experience do you have managing Google Ads campaigns for UK automotive businesses?
• Have you personally managed Google Ads campaigns for UK tyre businesses, garages, MOT/servicing, mobile tyre fitting, emergency roadside assistance, or breakdown recovery services?
• How many years of professional Google Ads experience do you have in total?
• What is the largest monthly Google Ads budget you have personally managed for a UK automotive business?
• Have you managed Google Ads campaigns focused on generating phone calls and high-quality leads for UK automotive businesses?
• Which Google Ads campaign types have you personally managed for UK automotive businesses?
• Do you have hands-on experience with GA4, Google Tag Manager, conversion tracking, and call tracking?
• Briefly describe one UK automotive Google Ads campaign you personally managed, including the business type, monthly budget, lead/call volume, CPL/CPA, and results.

Work Location: Remote