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Digital Marketing Strategist

Compass Training and Consultancy Pvt. Ltd.
Lahore

Job details

Job type

  • Full-time

Location

Lahore

Full job description

  • Monitor and optimize the performance of PPC campaigns managed by our external PPC agency, providing insights and recommendations to improve ROI.
  • Conduct in-depth analysis of digital marketing campaigns, including SEO, Google Ads, email marketing, social media, and website performance.
  • Track and evaluate search engine rankings, paid ad performance, user behavior, and engagement metrics across multiple channels.
  • Utilize analytics tools such as Google Analytics, Adobe Analytics, and SEMrush to analyze data and create performance reports.
  • Collaborate with the PPC agency, internal teams, and stakeholders to align campaigns with overall business goals and suggest improvements where necessary.
  • Provide actionable insights based on campaign performance to improve traffic, conversions, and customer engagement.
  • Ensure alignment of all digital marketing efforts with defined KPIs and company goals.
  • Monitor industry trends and emerging technologies, identifying opportunities to incorporate into campaigns.
  • Address discrepancies or misalignments promptly to maintain a strong brand presence.
  • Create dashboards, data visualizations, and comprehensive campaign performance reports to share with senior management.
  • Must be able to Affiliate Feeds, Facebook Feeds, Google Merchant Feed management.

Key requirements

  • Bachelor’s or master’s degree in marketing
  • 5+ years in digital marketing analytics.
  • Strong knowledge of PPC, SEO, and SEM strategies.
  • Experience with analytical and reporting tools, including Tableau, Google Analytics, and Data Studio.
  • Proven ability to interpret and analyze performance data to provide actionable insights.
  • Excellent collaboration and communication skills to work with internal teams and external agencies.
  • Strong understanding of CRO (Conversion Rate Optimization) and user behavior analysis.
  • Detail-oriented with excellent organizational and analytical skills.

Job Type: Full-time

Pay: Rs300,000.00 - Rs325,000.00 per month

Education:

  • Bachelor's (Required)

Experience:

  • similar: 5 years (Required)

Language:

  • English (Required)

Location:

  • Lahore (Required)

Work Location: In person

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