Marketing jobs in Lahore

• Monitor and optimize the performance of PPC campaigns managed by our external PPC agency, providing insights and recommendations to improve ROI.
• Conduct in-depth analysis of digital marketing campaigns, including SEO, Google Ads, email marketing, social media, and website performance.
• Track and evaluate search engine rankings, paid ad performance, user behavior, and engagement metrics across multiple channels.
• Utilize analytics tools such as Google Analytics, Adobe Analytics, and SEMrush to analyze data and create performance reports.
• Collaborate with the PPC agency, internal teams, and stakeholders to align campaigns with overall business goals and suggest improvements where necessary.
• Provide actionable insights based on campaign performance to improve traffic, conversions, and customer engagement.
• Ensure alignment of all digital marketing efforts with defined KPIs and company goals.
• Monitor industry trends and emerging technologies, identifying opportunities to incorporate into campaigns.
• Address discrepancies or misalignments promptly to maintain a strong brand presence.
• Create dashboards, data visualizations, and comprehensive campaign performance reports to share with senior management.
• Must be able to Affiliate Feeds, Facebook Feeds, Google Merchant Feed management.

Key requirements

• Bachelor’s or master’s degree in marketing
• 5+ years in digital marketing analytics.
• Strong knowledge of PPC, SEO, and SEM strategies.
• Experience with analytical and reporting tools, including Tableau, Google Analytics, and Data Studio.
• Proven ability to interpret and analyze performance data to provide actionable insights.
• Excellent collaboration and communication skills to work with internal teams and external agencies.
• Strong understanding of CRO (Conversion Rate Optimization) and user behavior analysis.
• Detail-oriented with excellent organizational and analytical skills.

Job Type: Full-time

Pay: Rs300,000.00 - Rs325,000.00 per month

Education:

• Bachelor's (Required)

Experience:

• similar: 5 years (Required)

Language:

• English (Required)

Location:

• Lahore (Required)

Work Location: In person