Media Production jobs in Karachi

About the Role

Spectrum Healthcare Management's Integrated Marketing and Technology Department supports SNBCare, an outpatient behavioral health practice serving patients in Massachusetts and Rhode Island, with expansion into additional U.S. states. SNBCare offers therapy, psychiatric medication management, Transcranial Magnetic Stimulation (TMS), and Spravato (esketamine) treatment. All marketing work in this role is directed at U.S. patient audiences and must meet U.S. healthcare privacy standards, including HIPAA.

The Social Media & Creative Specialist owns SNBCare's outward-facing presence on social media. This role plans, designs, and produces content, runs creative campaigns that build awareness and trust, and turns social engagement into patient inquiries. The ideal candidate is a skilled designer and video editor who can also think strategically about audience, messaging, and results.

Key Responsibilities

1. Social Media Strategy & Content Calendar – Build and manage a monthly content calendar across Instagram, Facebook, X, and LinkedIn, aligned with SNBCare's brand, service lines, and business priorities. Recommend new platforms (e.g., TikTok, YouTube Shorts) when justified by data.

2. Content Production – Deliver a baseline of 15–20 posts/carousels and 8–12 short-form videos per month, adjusted as performance data and management direction require.

3. Graphic Design – Design posts, carousels, stories, reels covers, ad creative, and digital graphics. Produce print and digital collateral (flyers, brochures, event materials) for the Direct Marketing team as needed.

4. Short-Form Video – Plan, script, and edit short-form video, including educational content, clinician features, office and team content, and service explainers.

5. Creative Campaigns – Develop and execute campaigns around service lines (e.g., TMS, Spravato, therapy), mental health awareness dates, community events, and new location launches.

6. Boosting & Paid Social Support – Manage boosted posts within approved budgets and produce creative for paid social campaigns in coordination with the Web & Search Marketing Specialist.

7. Community Management – Monitor and respond to comments and messages within agreed response times using approved protocols. Route patient inquiries to intake promptly and never discuss clinical or personal health information in public or private social channels.

8. Clinical Review & Compliance – Obtain clinician sign-off before publishing any clinical or educational content. Never post identifiable patient information; use patient stories or testimonials only with written authorization. Follow platform healthcare advertising policies.

9. Brand Management – Maintain and apply SNBCare brand guidelines consistently, and support the ongoing rebrand and Vision/Mission/Values rollout.

10. Analytics & Reporting – Deliver monthly reports on reach, engagement, follower growth, website clicks from social, and social-sourced patient referrals, with clear recommendations for the next month.

11. Collaboration – Work closely with the Web & Search Marketing Specialist, Direct Marketing team, intake team, and any external agency partners to keep messaging consistent across channels.

12. Trends & Continuous Improvement – Stay current on platform changes, content formats, and behavioral health marketing trends, and test new ideas in a measurable way.

Key Performance Indicators

· On-time delivery of the monthly content calendar

· Engagement rate and follower growth by platform

· Website clicks and patient referrals generated from social media

· Campaign performance against goals set by management

· 100% clinician sign-off on clinical content before publication

· Response times for comments and messages

Qualifications

· Bachelor's degree in marketing, graphic design, media, communications, or a related field, or equivalent professional experience

· 3+ years of hands-on social media management, including content creation for brands or businesses

· Portfolio required: must include original graphic design and short-form video work

· Advanced proficiency in Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro and/or After Effects), Canva, and CapCut or similar tools

· Experience with Meta Business Suite and social media scheduling and analytics tools

· Excellent written English suited to a U.S. audience

· Healthcare or behavioral health marketing experience strongly preferred

Key Competencies

· Creativity and strong visual judgment

· Data-driven decision-making

· Attention to detail and brand consistency

· Sensitivity and discretion when communicating about mental health

· Organization and ability to meet deadlines

Requirements

• Bachelor's or Master degree in Marketing, Communications, Digital Media, or a related field.
• 3–5 years of experience in social media management or a similar digital marketing role.
• A portfolio that shows range: static graphics, short-form video/reels, and campaign-level thinking.
• Strong understanding of SEO and digital content strategy.
• Hands-on experience with PPC platforms such as Google Ads, Facebook Ads, and LinkedIn Ads.
• Experience with social media management tools such as Hootsuite or Buffer.
• Familiarity with Google Analytics and email marketing platforms such as Mailchimp or HubSpot.
• Excellent written and verbal communication skills.
• Strong analytical and problem-solving abilities.
• Creative mindset with excellent attention to detail.
• Ability to manage multiple projects and meet deadlines in a fast-paced environment.

Working Hours: The candidate must be comfortable working 6:00 PM to 3:00 AM (Pakistan Standard Time), as we are a US-based organization and our working hours are aligned with US business operations.

Other Benefits:-

• Annual Bonuses
• Family Health Insurance
• Life Insurance
• Fuel Allowance
• Subsidized Meal

Pay: Rs200,000.00 - Rs250,000.00 per month

Application Question(s):

• Do you have any experience working for a U.S.-based company?
• Do you have any experience with marketing in a healthcare setting?

Experience:

• Graphic Design: 1 year (Preferred)

Work Location: In person