SEO jobs in Lahore

WP Minds is looking for an experienced SEO & Local SEO Expert with strong expertise in developing and executing organic and local search strategies that drive measurable business growth.

The ideal candidate will be responsible for managing SEO performance across multiple websites or clients, improving local search visibility, and developing strategies that increase organic traffic, engagement, rankings, and lead generation. This role requires a strategic, analytical, and results-oriented professional who can independently take ownership of SEO outcomes.

Key Responsibilities

1. SEO Strategy & Leadership

• Develop and implement comprehensive SEO strategies for multiple websites or clients.
• Conduct SEO audits and identify opportunities for growth and improved performance.
• Monitor search engine algorithm updates and translate industry changes and data insights into actionable strategies.
• Take ownership of overall SEO performance and results.

2. On-Page & Technical SEO

• Optimize website structure, meta titles and descriptions, headings, content, and internal linking.
• Implement schema markup and structured data.
• Identify and address technical SEO issues affecting crawlability, indexability, and website performance.
• Ensure websites follow current SEO best practices.

3. Local SEO

• Manage and optimize Google Business Profiles, including categories, services, visuals, and engagement.
• Implement location-specific on-page SEO strategies and structured data.
• Manage local citations, aggregators, and local link-building opportunities.
• Maintain accurate and consistent NAP (Name, Address, Phone) information across online directories and platforms.
• Develop strategies to improve Local Pack visibility and local search performance.

4. Content & Link Building

• Collaborate with content and development teams to incorporate relevant keywords and local search intent.
• Develop and guide link acquisition strategies while monitoring backlink quality.
• Work with review management teams to improve online reputation and customer sentiment.

5. Analytics & Reporting

• Establish measurable SEO goals related to rankings, organic traffic, visibility, engagement, and conversions.
• Use tools such as GA4, Looker Studio, SEMrush, Ahrefs, and BrightLocal to monitor and analyze performance.
• Prepare monthly and quarterly SEO reports with key insights, results, and actionable recommendations.
• Use data to identify trends, challenges, and opportunities for improvement.

6. Leadership & Mentoring

• Mentor junior SEO team members and support their technical and analytical development.
• Provide guidance on SEO strategies, best practices, and performance improvements.
• Communicate SEO insights and recommendations clearly to internal teams and clients.

Qualifications

Required:

• Minimum 3 years of hands-on experience in SEO and Local SEO, preferably in a senior-level position.
• Proven experience improving search rankings, Google Business Profile performance, and organic conversions.
• Strong proficiency with GA4, Looker Studio, SEMrush, Ahrefs, and BrightLocal.
• Strong knowledge of SEO principles, local ranking factors, citation management, schema markup, and link building.
• Ability to independently lead SEO strategies and make data-driven decisions.
• Strong analytical, problem-solving, and communication skills.

Preferred:

• Previous experience working in an agency environment and managing multiple clients or websites.
• Experience with review management platforms such as Birdeye, Podium, or Trustpilot.
• Working knowledge of WordPress and Google Business Profile API integrations.

Performance Indicators

Success in this role will be measured through:

• Consistent improvement in organic search rankings and Local Pack visibility.
• Growth in organic website traffic, Google Business Profile engagement, and qualified leads.
• Increase in review volume and positive customer sentiment.
• Improvement in organic traffic-to-lead conversion rates.
• Overall improvement in SEO and local search performance.

Core Competencies

• Strategic and results-oriented mindset with strong accountability.
• Strong analytical, communication, and problem-solving abilities.
• Ability to balance strategic planning with detailed execution and oversight.
• Proactive approach to identifying and implementing growth opportunities.
• Strong leadership and mentoring skills.
• Ability to effectively collaborate with content, development, marketing, and other cross-functional teams.

Pay: Rs70,000.00 - Rs110,000.00 per month

Work Location: In person