Performance Marketer & SEO Specialist

Digital Phantom is a full-service digital marketing agency providing innovative marketing solutions to businesses across Canada and North America. Our services include paid advertising, search engine optimization (SEO), website development, branding, social media marketing, and lead generation. We are looking for a skilled Performance Marketer & SEO Specialist who can drive measurable growth through both paid and organic marketing strategies.

Job Summary

The Performance Marketer & SEO Specialist will be responsible for planning, executing, and optimizing paid advertising campaigns while also leading SEO initiatives to improve organic visibility, website traffic, and lead generation. This role requires a data-driven marketer with strong analytical skills and a proven track record of delivering results.

ResponsibilitiesPerformance Marketing

• Plan, launch, and optimize advertising campaigns on Meta (Facebook & Instagram), Google Ads, LinkedIn Ads, and other platforms.
• Manage advertising budgets and maximize return on ad spend (ROAS).
• Conduct audience research, keyword research, and competitor analysis.
• Create and test campaign strategies to improve lead quality and conversion rates.
• Set up and manage conversion tracking using Google Tag Manager, Google Analytics 4, Meta Pixel, and related tools.
• Analyze campaign performance and provide detailed reports with actionable insights.
• Conduct A/B testing on ad creatives, landing pages, and campaign structures.

Search Engine Optimization (SEO)

• Develop and execute on-page, off-page, and technical SEO strategies.
• Conduct keyword research and content optimization initiatives.
• Monitor website performance using Google Search Console, Google Analytics, Ahrefs, SEMrush, and other SEO tools.
• Improve website rankings, organic traffic, and lead generation performance.
• Perform SEO audits and identify technical improvements.
• Build and manage backlink acquisition strategies.
• Collaborate with content writers and developers to implement SEO best practices.

Requirements

• Bachelor's degree in Marketing, Business, Computer Science, or a related field.
• Minimum 3 years of experience in digital marketing, including both paid advertising and SEO.
• Strong hands-on experience with Google Ads and Meta Ads Manager.
• Strong understanding of SEO principles, ranking factors, and search engine algorithms.
• Experience with Google Analytics 4, Google Search Console, Google Tag Manager, Ahrefs, SEMrush, or similar tools.
• Proven ability to generate leads and improve website performance.
• Excellent analytical and reporting skills.
• Strong written and verbal English communication skills.
• Ability to manage multiple projects and client accounts simultaneously.

Preferred Qualifications

• Google Ads Certification and/or SEO certifications.
• Experience working with international clients.
• Familiarity with WordPress and basic website optimization.
• Understanding of Conversion Rate Optimization (CRO).
• Experience with AI tools such as ChatGPT and other marketing automation platforms.

Benefits

• Competitive salary package (PKR 120,000 – 180,000 per month).
• Performance-based bonuses and incentives.
• Remote work flexibility.
• Professional development and certification support.
• Opportunity to work with international clients and brands.
• Career advancement opportunities within a growing digital marketing agency.

How to Apply

Interested candidates should submit:

• Updated Resume
• Portfolio or Case Studies demonstrating paid advertising and SEO results
• Relevant Certifications (if applicable)

Please include examples of campaigns managed, SEO projects completed, rankings achieved, leads generated, and measurable business results.

Only shortlisted candidates will be contacted for interviews.

Digital Phantom is committed to hiring talented, growth-oriented professionals who are passionate about delivering measurable marketing results.

Pay: Rs120,000.00 - Rs150,000.00 per month

Work Location: In person