Job details
Job type
- Full-time
Location
Karachi
Full job description
Key Responsibilities
- Assist in creating and managing PPC campaigns on platforms such as:
- Google Ads
- Meta Ads
- LinkedIn Ads
- Conduct keyword research and competitor analysis.
- Monitor campaign performance including CPC, CTR, CPA, and ROAS.
- Prepare weekly and monthly performance reports.
- Optimize ads, keywords, and bidding strategies for better results.
- Support A/B testing for ad creatives and landing pages.
- Track conversions using tools like:
- Google Analytics
- Google Tag Manager
- Collaborate with content and design teams for ad creatives.
- Stay updated with digital advertising trends and platform updates.
Required Skills & Qualifications
- Bachelor’s degree in Marketing, Business, Media Sciences, or related field.
- Basic understanding of PPC and digital advertising concepts.
- Familiarity with:
- Google Ads
- Meta Business Suite
- Google Analytics
- Strong analytical and problem-solving skills.
- Good communication and reporting abilities.
- Proficiency in Excel or Google Sheets.
- Relevant certifications are a plus.
Work Location: In person