Job details
Job type
- Internship
Location
Karachi
Full job description
Responsibilities
- Assist in creating and managing PPC campaigns on Google Ads and Meta Ads.
- Conduct keyword research and competitor analysis.
- Monitor campaign performance and identify optimization opportunities.
- Help prepare weekly and monthly performance reports.
- Analyze metrics such as CTR, CPC, CPA, ROAS, and conversions.
- Support A/B testing of ad copy, creatives, and landing pages.
- Research industry trends and best practices in digital advertising.
- Assist in budget tracking and campaign documentation.
- Collaborate with the marketing team on campaign planning and execution.
Requirements
- Basic understanding of digital marketing and PPC advertising.
- Familiarity with Google Ads and Meta Ads is a plus.
- Strong analytical and problem-solving skills.
- Good communication and reporting abilities.
- Proficiency in Microsoft Excel or Google Sheets.
- Ability to learn quickly and work in a team environment.
- Bachelor's degree (in progress or completed) in Marketing, Business, IT, or a related field is preferred.
Work Location: In person