Social Media Marketer

As a Social Media Marketer at Zpayso, you will be responsible for developing, implementing, and managing our social media strategy to increase brand awareness, improve marketing efforts, and drive customer engagement across all digital platforms. You’ll work closely with the design, content, and product teams to create compelling content, execute targeted campaigns, and measure performance metrics. This role requires creativity, strategic thinking, and a strong understanding of social media trends and tools.

Key Responsibilities:

• Develop, execute, and manage creative social media strategies across platforms such as Facebook, Instagram, LinkedIn, TikTok, and X (Twitter).
• Plan and publish engaging content (posts, stories, reels, videos) aligned with brand identity and campaign goals.
• Monitor social media channels, respond to inquiries, comments, and messages in a timely and professional manner.
• Collaborate with designers and content creators to ensure consistency in brand messaging.
• Analyze key metrics, track campaign performance, and prepare monthly reports with insights and recommendations.
• Run and optimize paid advertising campaigns on Facebook, Instagram, and Google Ads.
• Conduct competitor and market research to identify trends and opportunities for growth.
• Coordinate influencer and brand collaborations when required.
• Stay up to date with the latest social media best practices, tools, and platform updates.
• Support in executing digital marketing campaigns and email marketing when required.

Qualifications:

• Bachelor’s degree in Marketing, Media, Communications, or a related field.
• Minimum 1 years of experience in social media marketing or digital marketing roles.
• Strong understanding of social media platforms, analytics tools (Meta Business Suite, Instagram Insights, etc.), and ad platforms.
• Proficiency in tools such as Canva, Buffer, Hootsuite, or similar scheduling and content tools.
• Experience with running paid ad campaigns and analyzing ROI.
• Excellent communication and copywriting skills in English and Urdu.
• Creative mindset with attention to detail and visual aesthetics.
• Ability to manage multiple platforms and meet deadlines in a fast-paced environment.

What We Offer:

• Competitive salary and performance bonuses.
• Opportunity to grow within a fintech startup environment.
• Creative freedom and space to test new ideas.
• Collaborative and supportive work culture.

Shift Timing: 09:00 AM to 06:00 PM (Monday to Friday)

Job Type: Full-time

Pay: Rs45,000.00 - Rs50,000.00 per month

Application Question(s):

• How soon can you join if shortlisted?
• Are you comfortable commuting to Wapda Town, Lahore, daily?
• Share links to social media pages or campaigns you have managed.
• Do you have experience with paid social media advertising? If yes, please describe briefly.
• Which social media platforms do you believe are most effective for fintech marketing in Pakistan and why?
• What are your salary expectations? (Please be realistic, as this will be considered during the shortlisting process.)

Work Location: In person